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Content Writer

Nairobi, +254 · Information Technology

Content Writer

Responsibilities:

 

  • Research industry-related topics (combining online sources, interviews and studies)

  • Write clear marketing copy to promote our products/services

  • Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs

  • Proofread and edit blog posts before publication

  • Submit work to editors for input and approval

  • Coordinate with marketing and design teams to illustrate articles

  • Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results

  • Conduct simple keyword research and use SEO guidelines to increase web traffic

  • Promote content on social media

  • Identify customers’ needs and gaps in our content and recommend new topics

  • Ensure all-around consistency (style, fonts, images and tone)

  • Update website content as needed

  • Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement


 

Requirements:

Proven work experience as a Content Writer, Copywriter or similar role

Portfolio of published articles

Experience doing research using multiple sources

Familiarity with web publications

Excellent writing and editing skills in English

Hands-on experience with Content Management Systems (e.g. WordPress)

Good time management skills, including prioritizing, scheduling, and adapting as necessary

Ability to work on multiple projects with different objectives simultaneously

Ability to meet deadlines

BSc in Marketing, English, Journalism or related field


 

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