Job Title: Senior Marketing Strategist

Location: Lagos (Hybrid)

About MarketEdge Advisory

MarketEdge is a full-scale marketing consultancy and fractional CMO agency that works with startups, growing brands, and legacy businesses to build marketing strategies that drive growth. From brand development to sales funnel optimization, our work sits at the intersection of creativity, data, and results.

We’re seeking a senior, well-rounded Marketing Strategist to join our team, someone who understands the full scope of ATL/BTL marketing and is obsessed with automating, optimizing, and scaling for impact.

Key Responsibilities

• Develop and execute cross-channel marketing strategies for clients across various industries
• Lead marketing automation strategy using tools like HubSpot, Mailchimp, Zapier, ActiveCampaign, etc.
• Collaborate with content, social media, and performance teams to ensure seamless campaign execution.
• Audit client funnels and customer journeys and recommend automation-based improvements
• Set up campaign tracking, lead scoring, CRM workflows, and email marketing journeys
• Analyze campaign performance and prepare data-driven reports with actionable insights
• Stay up to date with industry trends, tools, and channel best practices
• Lead and support the Marketing Strategy & Implementation Team on various client projects.
• Support the development of pitches, proposals, and go-to-market plans for new clients.

What We’re Looking For

• 5+ years of experience in marketing strategy, ideally within an agency or B2B environment
• Strong knowledge of marketing automation tools, CRM systems, and integrations
• Broad understanding of key marketing channels (email, SEO, paid ads, content, social, partnerships)
• Analytical mindset with a results-driven approach to decision-making
• Excellent communication and client-facing skills
• Comfortable working in a fast-paced, collaborative environment
• Bonus: Experience setting up dashboards, data pipelines, or using tools like Google Analytics, Looker Studio, Notion, or Airtable

Perks & Benefits

• Competitive salary
• Hybrid work model (minimum 3 days a week in office)
• HMO: for staff and their immediate family (spouse and children)
• Pension contribution.
• Exposure to a wide variety of industries and marketing challenges
• Opportunity to grow into a senior strategic or client leadership role
• Young, ambitious team with a clear vision and growing portfolio