Job Title: Social Media Manager
Location: Onsite
Employment Type: Full-time
About the Role
We are seeking a creative and strategic Social Media Manager to lead our social media strategy, grow our online presence, and engage our audience across multiple platforms. The ideal candidate will have a proven track record of building communities, creating compelling content, and driving measurable growth through social media campaigns.
Key Responsibilities
- Develop, implement, and manage a results-driven social media strategy aligned with company goals.
- Create, curate, and publish engaging content (text, images, videos, stories, reels, etc.) across platforms such as LinkedIn, Twitter/X, Instagram, TikTok, Facebook, and YouTube.
- Monitor, track, and analyze performance using analytics tools, and prepare monthly reports on KPIs.
- Manage social media advertising campaigns (paid ads, sponsored content, influencer partnerships) to maximize reach and ROI.
- Stay up to date with social media trends, tools, and best practices, and apply them to enhance brand presence.
- Engage with the online community by responding to comments, DMs, and inquiries in a timely and professional manner.
- Collaborate with internal teams (marketing, design, product, HR) to align social content with company campaigns and initiatives.
- Develop and enforce brand guidelines to ensure consistent voice, tone, and messaging.
- Monitor competitor activity and industry trends to identify opportunities for growth.
Qualifications & Skills
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience).
- 2–4 years of proven experience as a Social Media Manager or similar role.
- Strong copywriting, storytelling, and content creation skills.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social, Later).
- Experience with social media analytics and advertising platforms (Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics).
- Knowledge of SEO, content marketing, and influencer marketing is a plus.
- Strong organizational, project management, and multitasking skills.
- Creative mindset with an eye for design (basic graphic design/video editing skills are an advantage).