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Social Media Specialist

Nairobi, +254 · Information Technology

Social Media Specialist : Job duties and responsibilities

Develop, implement and manage our social media strategy

Define most important social media KPIs

Manage and oversee social media content

Measure the success of every social media campaign

Stay up to date with the latest social media best practices and technologies

Use social media marketing tools such as Buffer

Attend educational conferences

Work with copywriters and designers to ensure content is informative and appealing

Collaborate with Marketing, Sales and Product Development teams

Monitor SEO and user engagement and suggest content optimization

Communicate with industry professionals and influencers via social media to create a strong network

Hire and train others in the team

Provide constructive feedback

Job requirements and qualifications

Social Media Specialist job description should contain the following requirements and qualifications:

2-3years of experience as a Social Media Specialist or similar role

Social Media Strategist using social media for brand awareness and impressions

Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices

Understanding of SEO and web traffic metrics

Experience with doing audience and buyer persona research

Good understanding of social media KPIs

Familiarity with web design and publishing

Excellent multitasking skills

Critical thinker and problem-solving skills

Team player

Good time-management skills

Great interpersonal and communication skills

BSc degree in Marketing or relevant field


 


 

 

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