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Social Media Copywriter

Nigeria, Lagos · Information Technology

Social Media Copywriter

Responsibilities:

  • Writing, editing and publishing engaging content for various social networks, including LinkedIn, Twitter and Instagram
  • Optimizing social media posts (language, tone, message) based on target audience’s behaviors
  • Deliver real time content within relevant social spaces which dynamically engages the audience
  • Research industry-related topics (combining online sources, interviews and studies)
  • Write clear marketing copy to promote our products/services
  • Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs
  • Proofread and edit blog posts before publication
  • Submit work to editors for input and approval
  • Coordinate with marketing and design teams to illustrate articles
  • Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results
  • Conduct simple keyword research and use SEO guidelines to increase web traffic
  • Promote content on social media
  • Identify customers’ needs and gaps in our content and recommend new topics
  • Ensure all-around consistency (style, fonts, images and tone)
  • Update website content as needed
  • Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
  • Ultimately, you will ensure a strong online message consistent with marketing goals.
     
 Requirements:
• Proven work experience as a Content Writer, Copywriter or similar role
• Portfolio of published articles
• Experience doing research using multiple sources
• Familiarity with web publications
• Excellent writing and editing skills in English
• Hands-on experience with Content Management Systems (e.g. WordPress)
• Good time management skills, including prioritizing, scheduling, and adapting as necessary
• Ability to work on multiple projects with different objectives simultaneously
• Ability to meet deadlines
• BSc in Marketing, English, Journalism or related field

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