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Digital Marketing Lead

Lagos, Lagos
Role: Digital Marketing Lead

Someone with an established background of success in content writing, digital marketing, and leading teams.

Responsibilities
  • Excellent content writing, copywriting, and editing skills.
  • Good communication skills and ability to effectively manage expectations.
  • Strong interpersonal and leadership skills with the ability to set and prioritize goals.
  • Excellent people management, influencing, and team working skills.
  • Proven work experience in digital marketing.
  • Up-to-date on the latest trends and best practices in digital marketing and measurement.
  • Planning digital marketing campaigns, including SEO/SEM, email, and social media.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Brainstorm new and creative growth strategies.
  • Utilize analytical ability to evaluate end-to-end customer experience across. multiple channels and customer touchpoints.
  • Experience in managing a small team comprising content writers, social media. managers, online reputation managers, etc. And responsible for their day-to-day management.
  • Oversee a portfolio of digital media clients, with a focus on strategic vision, team management, and process refinement.
Requirements
  • Bachelor's degree in marketing or related field
  • A minimum of 3 years experience in a digital marketing or advertising position
  • Great problem solving skills
  • In-depth knowledge of various social media platforms, best practices, and website analytics. Proficient in MS Office Suite, including Outlook, Excel and Word.
  • Ability to identify long term trends in data
  • Outstanding communication and interpersonal skills
  • Experience working with a content management system
  • Strong project management skills

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